Members Area
July 3, 2008
Toronto, Ontario – Toyota Canada has announced lower manufacturer’s suggested retail
prices (MSRPs) on 11 Toyota and Lexus models. The adjustments range from $1,350 to $7,900, depending on the model, and apply regardless of whether buyers purchase, lease or finance their vehicles.
“Today we are reducing the MSRP on the Toyota Prius, all Lexus hybrid models, and many other models that earn high marks for fuel efficiency and emissions performance, making it easier for Canadians to meet their transportation needs in a fuel-friendly, environmentally sensitive vehicle,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “Earlier this year, we became the first full-line Canadian automobile company to offer mass reductions on suggested retail prices. Now, with additional MSRP reductions on a further range of vehicles in our line-up, we are making a new Toyota or Lexus an even better value..”
The following is a list of vehicle models and MSRP reductions. (”Old” and “New” refer to previously announced starting MSRPs and the new starting MSRPs on base models.)
| Model | Old MSRP | New MSRP | Reduction |
| 2008 Prius (hybrid) | $29,500 | $27,600 | $1,900 |
| 2008 RAV4 | $27,400 | $26,050 | $1,350 |
| 2008 Highlander | $36,900 | $34,900 | $2,000 |
| Lexus | |||
| 2008 GS series | $52,900 | $51,000 | $1,900 |
| 2008 GS 450h (hybrid) | $71,700 | $69,200 | $1,900 |
| 2008 LS series | $85,800 | $80,100 | $5,700 |
| 2008 LS 460h (hybrid) | $125,400 | $119,400 | $6,000 |
| 2008 SC series | $86,100 | $78,200 | $7,900 |
| 2008 RX series | $44,350 | $42,950 | $1,400 |
| 2008 RX 400h (hybrid) | $55,050 | $53,650 | $1,400 |
| 2008 GX series | $68,500 | $65,800 | $2,700 |